Business rules are different in every country. What works in India will not work in China or America. Similarly, the route to market to India is very different to China, which again is different to America
The fact is, there exists a best and a worst way to approach every foreign market.
Crossing35 has developed a unique Go Global Methodology that helps CEOs isolate the best route to market in each of the country, allowing them to accomplish a cost and time-effective landing in each market every time.